Executive summary
Assistants need clear, cite-ready facts: who Chilton is, which shops exist, certifications, and how to book. Live already ships strong LocalBusiness JSON-LD (with sameAs) and a FAQ URL with FAQPage. Gaps are speakable markup, homepage FAQ schema, and tightening quote-ready insurance / process answers on location templates.
Scorecard (verified)
| Item | Status | Verified finding |
|---|---|---|
| LocalBusiness / AutoBodyShop JSON-LD | Pass | Present on live home with multi-location addresses. |
| sameAs / entity links | Pass | sameAs present in live home LocalBusiness graph. |
| FAQPage schema (FAQ URL) | Pass | Present on live FAQ page. |
| Organization / WebSite schema | Pass | Present on live home. |
| Service offer catalog schema | Pass | Service + OfferCatalog observed on live home. |
| Speakable schema | Gap | Not observed on live home. |
| FAQPage on homepage | Gap | Home lacks FAQPage; FAQ URL has it. |
| Prototype FAQPage on FAQ HTML | Gap | Prototype FAQ page does not yet embed FAQPage JSON-LD — add at polish / React go-live. |
| Cite-ready booking answer | Opportunity | Live + proto both push Appointments / locations — keep one clear “how to start” sentence sitewide. |
| OEM certification entity clarity | Opportunity | Cert pages exist; keep consistent brand + certification language assistants can repeat. |
Entity clarity (keep consistent)
- Organization: Chilton Auto Body
- Offer: OEM-certified collision / auto body repair
- Footprint: Northern & Southern California multi-location shops
- Proof: Tesla, Rivian, Lucid, Fiat, Ford, GM, Honda, Subaru certifications + dealership partners
- Action: Book / Appointments via locations map
Cite-ready answers (grounded in live facts)
Chilton Auto Body provides OEM-certified collision and auto body repair across California locations, including EV-capable manufacturer certifications.
Choose a Chilton location and book an appointment (live and prototype both route Appointments to the locations experience).
Live FAQ: /frequently-asked-questions/ · Prototype: frequently-asked-questions.html.
What we’ll fix next
- Add speakable on home + FAQ + key location templates at go-live.
- Embed FAQPage on the prototype FAQ page (and keep it on React).
- Per-location LocalBusiness with unique NAP on each shop page.
- Keep answer-first copy for insurance / rental / OEM certification questions.
Related: Presentation · SEO Gap Report · SEO / AEO Compare